Hair care and styling constitute a major segment of the beauty and wellness industry. The reason for this is three-fold.
Firstly, problems regarding hair and its nutrition are on the rise owing to environmental factors like pollution and other distinctive problems like improper diet. This has caused more and more people to look for means that will help them transform their hair.
Secondly, awareness has increased to a great extent due the rise of social media handles like Facebook, Instagram etc. So, a new hairstyle spreads faster and wider resulting into more number of people eager to sport it.
And finally, the spend capacity has drastically increased, resulting in an elevated lifestyle. Today, the common man wants to look and feel good whereas earlier he or she was so busy earning a livelihood that there was no attempt to look above and beyond it.